Maybe the problem is the way that Joe public perceives arborist / tree surgeons.
A lot of the public think if you've an NPTC you are qualified as a tree surgeon and don't realise that it's nothing more than a certificate of competetance to use a saw and also that topping is good practice.
Don't get me wrong there will always be people who want to pay little or nothing and then winge when they get problems later and the lopper and topper brigade will always appeal to this market. There are also people who are willing to pay a decent price for a decent job and want ot rely on a professional to do it for them.
However how many people ring up the guy who advertises in the local rag thinking 'oh, he must be legit he's got an NPTC' and no one explains to them that topping is basically butchery how would they know any different as they would be relying in good faith on the advice they were given.
At the moment (and correct me if I'm wrong), anyone could go and get my CS30, buy my self a saw from B & Q and advertise as a tree sugeon with NPTC qualifications and happily trade as such until something eventually went pair shaped.
IMHO a lot of the problem is that the organisations that are meant to represent the tree care industry in the UK don't seem to be able to get their message across about what good practice is.
Maybe this is because they don't have a high profile public face. I mean if you mention the AA or ISA to most people they will look at you blank and say whats an arborist.
If there was a good minimum legal standard required before you could call your self an arborist or tree surgeon (either through qualifications and / or expericence)and you had to present your tickets and insurance to get a licence no. like you do to become a gas fitter or electrician and this was policed by the authorities (it would not be difficult all they would have to do in the majority of cases is pick up the local paper or yellow pages) wouldn't this reduce the no. of 'cowboys'?
I know I'm new to this industry, so I'll apologise in advance if I've tread on anybodies toes or spoke out of order, or rambled on to much, but it's something thats been eating away at me - at what point can you call yourself an arborist and how easy it is to get a chainsaw a claim to be one.