As a firm Aspen believer it is good to see comments such as likeit has made, i.e 'Given a cheaper product and easier supply chain I suspect everyone on here would use Aspen.'
This at least validates the product, leaving the negatives as price and availability.
There has been a general trend throughout this, and other, threads to brand Aspen (the company) as the big bad brother. Comments such as 'Aspen should do this or that if they want us to use their product'
The trouble here is that the UK sales are not governed by Aspen, as they are not marketing their product direct to the UK. Neither do Stihl market Motomix to UK , and Husqvarna ceased to market their own branded Aspen in this country.
Why? Simply because the Uk market is not yet receptive to the product, possibly due to awareness of the product, benefits etc. The actual volume is insufficient at present but the potential is huge.
This forum is possibly doing more to create awareness of this product than any other media, because its where you guys talk. How many of you have first heard of Aspen here?
Aspen is imported into the UK by Anglo American Oils in Dorset. Despite the grand name, they are in fact a small family business who distribute specialist fuels such as race fuels.
They have seen the need for Aspen in the UK and have put themselves out on a limb to import it. The stocking commitment to them is huge, yet it still represents only a small part of their business.
Of course they want to increase the distributor network, but how to do it?
They have for several years put regular adverts in the Ag and Hort dealer trade publications. It was from there that I made first enquiries.
I have recently seen that they are advertising for a sales person to promote Aspen. The employment of such a person in a small business is a considerable invesment, yet even one person will struggle to cover the country.
Therefore I feel it is completely reasonable for Anglo to ask for your nominations of potential dealers. It is in all our interests to work with Anglo.
I am baffled why many dealers will not take on the product. I have made good money from Aspen in the past year, It has brought me new customers and helped increase sales of machinery.
Keep up the good work Anglo American.