New stihl "homeowner" models

[Botty Cough]

26 minutes ago, Mick Dempsey said:

The theory is that Stihl and Husky make their money on this stuff rather than the pro saws, they sell many more of these than the pro saws.

But, they sell them because the average Joe sees Stihl and Husky stuff in the hands of the pros and equates the brand with quality.

 MaCulloch made the mistake of dumping their pro saw range years ago in favour of the homeowner stuff and lost out because the public lost faith in the brand.

I read it somewhere but it makes sense.

 

I though maculloch was husquvarna anyway so they would be silly to compete in their own market...

[Mick Dempsey]

3 minutes ago, Botty Cough said:

I though maculloch was husquvarna anyway so they would be silly to compete in their own market...

 Only since ‘99 in Europe.

You reckon if the Yanks could buy a competitive US built saw they’d buy a Swedish (or German) one?

[AHPP]

Handled a 162 today. Horrible. 

[Botty Cough]

24 minutes ago, Mick Dempsey said:

 Only since ‘99 in Europe.

You reckon if the Yanks could buy a competitive US built saw they’d buy a Swedish (or German) one?

Husquvarna has had the American market now for at least 15 years branded as maculloch 

[Mick Dempsey]

3 minutes ago, Botty Cough said:

Husquvarna has had the American market now for at least 15 years branded as maculloch 

As pro saws?

[Gordon S]

3 hours ago, Mick Dempsey said:

The theory is that Stihl and Husky make their money on this stuff rather than the pro saws, they sell many more of these than the pro saws.

But, they sell them because the average Joe sees Stihl and Husky stuff in the hands of the pros and equates the brand with quality.

 MaCulloch made the mistake of dumping their pro saw range years ago in favour of the homeowner stuff and lost out because the public lost faith in the brand.

I read it somewhere but it makes sense.

 

+1

I think it is simlar reasoning that car manufacturers enter motorsport.

The public see a Renault Formula One car and buy a Clio because it is similar!!

 

Keeping a low initial price point but a noticeable benefit in moving up the product line looks like a winning formula. Consumer is hooked with a £200 product but can see the steps into a £500 unit.

 

Isolating yourself to one sector of the market seams narrow-minded.

 

 

 

 

 

[Botty Cough]

13 hours ago, Mick Dempsey said:

As pro saws?

Yes with Spanish labels 😂

[Dan Maynard]

14 hours ago, AHPP said:

Handled a 162 today. Horrible. 

Ah glad I didn't buy one then. I'll spend the money on beer instead.

[gand]

On 01/03/2024 at 19:07, Trailoftears said:

It just seems a cosmetic 'upgrade', plus for the casual user more cc looks better.I can see what's in it for stihl-interchangable top covers etc in the whole range,so simplified parts supply and so on.But taking a look at the 182 for instance-its heavier than the old 181 with a  miniscule hp/kw power gain.

But they look good and the right branding appeals no doubt.Therefore they will sell well I think.

It's wasn't any different 171 to 211 versions. Pretty much the same body etc just more power 

[gand]

On 01/03/2024 at 19:20, Mick Dempsey said:

The theory is that Stihl and Husky make their money on this stuff rather than the pro saws, they sell many more of these than the pro saws.

But, they sell them because the average Joe sees Stihl and Husky stuff in the hands of the pros and equates the brand with quality.

 MaCulloch made the mistake of dumping their pro saw range years ago in favour of the homeowner stuff and lost out because the public lost faith in the brand.

I read it somewhere but it makes sense.

 

It was most likely Electrolux that ruined Mcculluch IMO