I think if you were my local dealer I would be telling a very different story. Unfortunately you're the other end of the country.
I've tried three different places locally to me. The first I went back to after repair work, I didn't make any accusation as to what was wrong, just indicated that it had been in for attention (new pot, piston, crank, all OEM, with their labour) and wasn't running how I thought it would. I got accusations as to what I had been doing with it (which were incorrect as it turns out). Second saw the 066 with a 24" bar when I wanted the revs tach tuned and their service person said he hadn't ever seen a saw that big before, which didn't inspire confidence I'm afraid, although as it happens they've just got the new fuel and impulse lines in for me for the 026 as the price was realistic and pick-up isn't too bad in the morning. Third looked at the 066 after it had failed (again) and said it was old, so they couldn't diagnose why it had failed. They just wanted to sell me a new saw - I asked what would happen if that failed too as maybe I had a fuel issue. They said if it did that would be my fault, so the warranty would be void. This seemed like a very expensive way for me to identify a fuel issue, which they agreed with, but weren't prepared to do anything different. Oddly enough they turned out to be my local Aspen dealer but at no point mentioned this fact, which is particularly odd given that I was talking about fuel issues.
I would have been quite happy to pay for quality of service. As it happens, my 10 year old car still goes to the main dealers once a year, which is quite a trek and not cheap, but the quality of service makes it a real pleasure and I know it's right when I get it back, and if there are any issues they will have found them. They don't try to sell me a new car, but there's a very good chance that when I need one it will be either through them or at least serviced by them, with parts supplied by them etc.
If local dealers can offer something that on-line sellers can't then there is a reason to pay for it. Otherwise, they're not charities and they will go the way that any noncompetitive business deserves to.