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Posted

There have been threads on this in the past, and I have never really been that bothered by what we are called, but trying to optimise my new website has raised a few issues. Such as did you know that more people google "lumberjack" in the UK than "arborist"?

 

Makes you think about what your customers search for...

 

Anyway I wrote this blog in reflection...

 

So what is an Arborist? - TD Tree & Land Services

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Posted

Interesting!

 

I'm on a course today and one of the guys introduced himself as a "utility arborist." If ever there could be a greater contradiction??

 

For web search purposes, "tree surgeon" has to be the best option I'd say.

Posted

Great read Tom.

 

Well written and thought provoking.

 

I was at a barbecue on the 4th of July with some friends. There were quite a few doctors and bankers there. When asked, I said I was an Arborist. It seemed to go down well with that crowd.

 

If I was with a group of friends in a local pub, I would probably use the term Tree surgeon.

 

I think if you are aiming at the upper class customers the term Arborist is more appropriate.

Posted
did you know that more people google "lumberjack" in the UK than "arborist"?

 

I Wonder how many of those who googled lumberjack, were actually after tree work? And how many were horny housewives and hipsters? :biggrin:

 

Blog was a good read :001_smile:

Posted

Interesting read Tom.

I usually say I do tree work, when asked, as I find labels are restrictive in some ways. I never found a term that suited me better than climber & cutter.

Posted
Interesting read Tom.

I usually say I do tree work, when asked, as I find labels are restrictive in some ways. I never found a term that suited me better than climber & cutter.

i'm the same, tree work, or 'I kill trees'

Posted

I'd never thought about it much either, it was just doing the SEO on the website that made me think. I tried "lumberjack shirt" and that was different from lumberjack on its own. However it does seem unlikely that everyone searching for lumberjack was looking for a tree surgeon. But who knows.

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