It was a little harsh reading back, I didn't mean it to sound as bad as that bad and I apologise for that
I also should have put "some trees can be a future hazard".
I am quite an pratt for doing things right, to my detriment sometimes, but I personally would definately come out of tree work if the only work available was hacking trees.
In a garden enviroment there's a lot more scope for heavily reducing trees with no risk to the public, but imo there is no excuse for hat racking a roadside tree.
Most of the habitat trees you see done on here are properly assessed and there are plenty of examples such as Monkeyd's work, that are fenced off or brashed piled off to prevent public access.
I could cope with hacking them, if there was risk managment in place, but as we all know, most customers have no intention of maintaining the tree, they just want a view, clean gutters or more light.
Unless the tree is being reduced for a reason, ie, reduce wind loading or weight loading on a weakened or veteran tree to get a few more years out of it before it is downed, then I see heavy reductions as bad practice, it certainly isn't good practice and I don't want to be associated or have my name tarnished as such.
I've been going ten years now and have not carried out such work, yet I have a thriving business and others I know round here don't. I have bought my own 1.6 acre yard and have some fancy big kit.
I believe it is how you come across to your customer, how you present yourself and the advise you give that dictates what percentage of jobs you win and it is not just about price or giving in to the customer demands, which I am sure you already know.
My formula for a successful business I have already outlined, but I have also found that the more desirable customer will listen to and respect your advise, the ones that don't are the customers that you really don't want to work for any way