Whilst having Aspen on B&Q shelves would without doubt make it better known and available locally to more people I have my doubts it would work.
B&Q are known to be very expensive on all their essential items, people just buy from them for convenience. Sure, they advertise certain products at cheap prices to get people through the door, but all the 'add ons' are not cheap.
For instance they have cheap chainsaws, but the 2 stroke oil to go with them is a massive £9.98 per litre ( I sell Rock 2 stroke for £5.00 per litre)
I am making margin at £5.00 for this premium product, you can bet there cost price is much, much less than mine, certainly less than £2.00 so they are on around 400% markup.
If they wanted the same markup on Aspen ( and considering the extra storage precautions, they are bound to) they would probably want to sell it at over £20 per litre!
Added to that, Aspen, even at £3.50 ish per litre, does not sell itself. This is why so many dealers say that it does not sell. In order to get Aspen to move off the shelves the dealer has to 'sell' it to each and every customer in the first instance. This takes time and effort, an effort that pays off quite well as I have proved.
B&Q rely on shelf displays to sell, so it will just sit and gather dust.
The best way forward for any member of this forum who wants to use Aspen but does not have a local dealer, is for them to ask their dealer to stock it. Make him aware that there is a market for it.
If any of your dealers are interested but sceptical, I am quite happy to talk to them. Just PM me and I will let you have my number to pass on.
For those of you who don't know, I do not represent Aspen, but am a dealer with a great respect for the product and a large turnover.