AA rebrand

[benedmonds]

A

 

The ARB Approved Contractor logo, the shield (not badge ) was designed to be distinctly different to the generic AA logo for various reasons. It's certainly achieved that.

 

I had an email with the three different logos for use by members, contractors and consultants but can't find it. This is the new contractors shield, which is possibly better then the old tree (included) IMO.

[Stubby]

i thought more cabbage like:blushing:

 

Actually I think you are right . Cabbage .

[AA Teccie (Paul)]

I really dont get / see the "cabbage leaf" thing personally...still, if that is the case, at least we've got members best interest at heart contributing to their "5-a-day."

 

Previously many people used company logos either derived from, or very (very) similar to the tree used in, the old AA logo....hence this will now be more difficult for them and mis-represntation / mis-use of logo issues will hopefully be clearer and easier to prove....unless of course the company is called "Cabbage-leaf Tree Services"

 

Good yer still talkin about it tho

 

cheers..

Paul

[daltontrees]

.. No doubt it cost a fortune to rebrand...

 

Such cynicism! It was done by the AA in-house and apparntly cost nothing.

[AA Teccie (Paul)]

Such cynicism! It was done by the AA in-house and apparntly cost nothing.

 

Hi Jules, thanks for this. In principle that is correct, in practice i think we paid Jason, our p/t Web guy n designer, a couple of extra days.

 

certainly didn't cost a fortune by any means, but could have if we went to external designer.

 

Cheers,

Paul

[David Humphries]

Hi Paul, hope ya well me old cocker !

 

I imagine that the new design is a culmination of ideas and meetings of the media/branding/PR groups and 'others'

 

Was there any consideration of putting out designs to the entire membership for consultation/opinions?

 

We have a similar type of project on the go at the LTOA PR group considering updating of the associations logo, would be interesting to know how the AA decided upon how many people were involved in the process of developing your/our new logo.

 

Cheers

 

David

[AA Teccie (Paul)]

Hi Paul, hope ya well me old cocker !

 

I imagine that the new design is a culmination of ideas and meetings of the media/branding/PR groups and 'others'

 

Was there any consideration of putting out designs to the entire membership for consultation/opinions?

 

We have a similar type of project on the go at the LTOA PR group considering updating of the associations logo, would be interesting to know how the AA decided upon how many people were involved in the process of developing your/our new logo.

 

Cheers

 

David

 

David, "mi amigo", a very subtly posed question, thank you.

 

In all honesty i wasnt party to the strategic level decisions here, however i think the fact that currently the general membership is not entitled to use the logo may have figured. After having said that the M&C anf Prof Committees, which are made up of AA members were absolutely involved....as indeed are the majority of the AA Board of Trustees who made the final decision, in effect.

Edited February 20, 2016 by AA Teccie (Paul)

[Mick Dempsey]

Maybe change your name to the Tree Contractors Association or something more identifiable.

 

The letters "AA" brings too many other (bigger) organizations to mind.

[Ian C]

I like the shield paul, think it's an improvement.

[AA Teccie (Paul)]

Maybe change your name to the Tree Contractors Association or something more identifiable.

 

The letters "AA" brings too many other (bigger) organizations to mind.

 

I couldn't possibly comment on what you've proposed here Mick about making it much clearly to the wider society, and other industries, exactly what we are about (someone else recently suggested National Tree Care Association to represent the wider membership we aim to cater for.)

 

However, I will make sure your comments are fed back.

 

Thanks..

Paul