"Yellow Pages" How much would you spend on adverts?

[sawman]

  alistairmagee said:

whats your web address sawman?

 

Only just seen this! Holding page for www.Arboricare.co.uk hibu.com.

[gensetsteve]

It was a total waste of time 20 years ago surprised they bother printing it with the internet. Yp, Thompson straight in the recycle bin.

[scraggs]

We generaly find older customers pick up the YP and the younger ones use the net.

I don't spend a huge ammount on it anymore but I won't stop advertising in it because I still get decent returns from it.

[Jesse]

Total waste of money.

[Ty Korrigan]

Morning,

I define our advertising budget as 5% or less of turnover.

This we review quarterly so as to make adjustments for seasonal trends and gut feelings.

This 5% includes, Yellow Pages, business cards, internet costs signs etc.

Some quarters the spend is well up, others well down.

But what we hope to see at the end of the year is 5% or less on the accounts sheet.

New businesses may spend far more to develop a market, established ones far less.

We measure every customer enquiry by asking just how did they get to hear of us.

It is clear the road signage is worth it's weight in gold.

Yellow Pages works fine for us too.

Sign written vehicles parked up in our field at the weekends also add punch to passing trade.

Horticultural shows have proved a winner locally.

Regards

Ty

[chrisgilltreesurgery]

  Ty Korrigan said:

Morning,

I define our advertising budget as 5% or less of turnover.

This we review quarterly so as to make adjustments for seasonal trends and gut feelings.

This 5% includes, Yellow Pages, business cards, internet costs signs etc.

Some quarters the spend is well up, others well down.

But what we hope to see at the end of the year is 5% or less on the accounts sheet.

New businesses may spend far more to develop a market, established ones far less.

We measure every customer enquiry by asking just how did they get to hear of us.

It is clear the road signage is worth it's weight in gold.

Yellow Pages works fine for us too.

Sign written vehicles parked up in our field at the weekends also add punch to passing trade.

Horticultural shows have proved a winner locally.

Regards

Ty

 

Your not just a bloke on a bog are you!

 

 

Arboricultural Association Approved Contractor