I went AAAC in July and have won probably £10k in commercial work that I wouldn't have been asked to price without being approved so cost wise at approx £500 a year averaged over 4 years it's not a big issue. All without much personal promotion of the fact we are now AAAC.
The policies are easy to write, most in fact are available to modify on the AA site. Yes they do take a good amount of time as does the various site safety inspections and post work audits but if I'm honest it was something I was doing before just not writing down and if the poo ever hit the fan and something ended up in court, if it isn't documented, it isn't done. The rest is organisation and time. I am now in a position when I am rarely on site on the tools so have the time to run the office, quote keeping good records, audit sites, manage finances, etc. I can see it being an issue for someone on the tools 5 days a week running a team and trying to do the ongoing paperwork.
If the AA wants to really show the AAAC off as being a level above then get rid of a load of the other levels of membership. With gas safe, NICEIC, CHAS, Safecontractor, constructionline and the majority of others you have either got it or you haven't. You cannot use the name in any form unless fully approved. Having member, affiliate member, working towards member (really don't understand this one!!) and approved contractor is confusing in the industry never mind to the public. I know there is massive financial income with memberships but if you tell a potential client you are a member of the trade approval body they are likely to assume that means approved. It's even proven Trustmark don't know the difference!!
Controversial I am sure.
Kev