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From their website...

 

Working with BWP is a great mix of forward thinking, entrepreneurial creativity and smart business fundamentals. Their account team are switched on and attentive and they have delivered value beyond our expectations.

 

Sean Larter-Conway

 

Marketing Director, STIHL

So who's idea was the no online sales clanger?

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From their website...

 

Working with BWP is a great mix of forward thinking, entrepreneurial creativity and smart business fundamentals. Their account team are switched on and attentive and they have delivered value beyond our expectations.

 

Sean Larter-Conway

 

Marketing Director, STIHL

So who's idea was the no online sales clanger?

 

An accountant trying to boost sales for local dealers

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Hi again,

 

Yep, as you will have already worked out, it's for STIHL. The reason we're looking for your help is that it's important to consider actual opinions from real people - never assuming something is right just because we like it.

 

We're mainly focusing on a new national campaign and during the session would basically show you a series of adverts we've created and get your honest thoughts on them. That's about the most of it. No more than an hour, probably less.

 

Fully understand that your time is precious, possibly isn't even viable for most, and that considering doing something like this isn't for everyone.

 

Hugely appreciate anyone who would be prepared to get involved.

 

Thanks.

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Bad news for a marketing company but you'll probably find the professional users you appear to want to target are not so shallow, fickle and gullible as to be swayed by an ad campaign regardless how 'slick' you think it is!

 

What he said - tbh it was also said with far more pc protocol than you deserve.

 

Russ

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Bad news for a marketing company but you'll probably find the professional users you appear to want to target are not so shallow, fickle and gullible as to be swayed by an ad campaign regardless how 'slick' you think it is!

 

Might work with the domestic market but won't work for me.

 

Rubbish. Everyone can be marketed to.

 

The Stihl ads for farmers are completely different to the ones for homeowners. If they now wish to target professional arbs, these adverts will be different still.

 

They may even be devoid of all 'slick'- and work because of that!

 

I don't see anything wrong with what the OP is asking. If they were in my town I'd pop along.

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