How can you effectively advertise your business?

[CharonWest]

Hi, I am new here and work in the industry for over 15 years.
But just recently I decided to put up my own business.

My question is, how can I effectively advertise the business?
 

[john paget]

Word of mouth, and a sign outside your jobs, parish magazine. Do a good tidy job and the work will start to flow...

[CharonWest]

Thank you for your recommendation John, which I totally agree.
You know in this age how computers and internet spread the word like a rocket.
I probably need those of online advertisements something.  
Facebook is all I know for now.. LOL!

[tonytree]

Wouldn’t go to mad with advertising on Facebook it’s generally full of time wasters. Get a good website built

[IronMike]

I have got at least two jobs directly from interactions through Instagram. And I get loads of interest in the machine through there. I haven’t paid for a thing, it’s just grown by itself. I usually post a few photos or videos from the days work and folk generally seem to like it!

 

On a side note, if you type in low impact forestry into google, my Facebook page is at the top of the results, and I’ve not paid anyone to help me do that.

[Chris at eden]

6 hours ago, IronMike said:

 

 

On a side note, if you type in low impact forestry into google, my Facebook page is at the top of the results, and I’ve not paid anyone to help me do that.

Its a very specific long chain keyword which I am guessing no one else uses so it will be top.  It will only work though if someone types that into Google.  The trick is to figure out what your customers are typing in, not what you would type. 

    

[Chris at eden]

17 hours ago, CharonWest said:

Hi, I am new here and work in the industry for over 15 years.
But just recently I decided to put up my own business.

My question is, how can I effectively advertise the business?
 

Decent website is important in my opinion.  Adwords works well for me but it takes time to get it right and can be expensive if you get it wrong.  If you are going down the website route then read up on SEO and PPC advertising. 

 

[Chris at eden]

3 minutes ago, Chris at eden said:

Its a very specific long chain keyword

 

    

Long tail I should say - before someone corrects me.  

[spudulike]

Word of mouth is probably the strongest marketing so you need to always go that extra mile to discuss the job, be pleasant and do what you say you will. Exceeding the customers expectations is always sound.

Any reviews - Google, Forums etc are worth having. I guess Arbtalk is my website but it is worth having some sort of online content even if it is just a single webpage with a bit about you.

Local papers are worth a punt.

[Acks1976]

A business plan is important if you are starting a new business. I would suggest you take the help of a business plan writing service as they have more experience in making business plans. I will suggest you contact OGS capitals to make you a subscription box business plan as I have used their services before and was really impressed with the work they did making my business plan.