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Arran Turner
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Personally I never contact any company that's just initials, I always feel if they won't put their name to their work then they can't be that proud of it and they might do me a rubbish job and then disappear into anonimity. I disagree that people just go with the cheapest every time, we have loads of clients that use us over and over again on negotiated prices, htey ar ejust happy to have someone honest, reliable and knowledgeable to work on their trees.

Use your name or a memorable name, build a reputation on it and guard it with your life.

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I have loads of customers who use me again and again as well, and I rarely quote and we rarely discuss money, but I didn't get any of them through advertising and a remember able or catchy name won't get them either.

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A small point Arran, do make sure you use an appropriate name.

Obviously avoid things like 'Cut & Run' or 'Robin B. Astard' etc, a name can make all the difference in the first instance.

We changed our company name last year, only a small part of it, but it made a HUGE difference to how we are perceived and has transformed our enquiry book.

 

So, if you want tree surgery work, include 'Tree Surgery' in the name.

If you want to do felling, coppicing, firewood etc, use a more expansive name.

 

These things say different things to potential customers:

 

Turner Tree Services - 'Hmm, stuff to do with trees... maybe everything? Is it a good advert? Let's phone them to see....'

Turner Tree Surgey - 'Tree surgery... I need that, I'll call...'

Turner Woodland Services - 'Maybe forestry, or perhaps woodland consultancy? Probably not tree surgery, I'll keep looking...'

Turner Landscapes - 'Could be lawnmowing, could be groundworks... not what I'm after, I'll phone someone else....'

Turner Arboricultural Services - 'What's that mean?'

 

I'd use 'Turner' in whatever you choose, it's a good strong sounding name, sounds established and trustworthy. 'Oh, you're Arran Turner, we got the boss, excellent'

As you establish & grow you can abbreviate to simply 'Turner's'

 

Good luck with it buddy, let us know what you choose!

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