Firewood quotes failure rate

[Billy68]

about 70 to 80

[Rob D]

40% to 50% with new enquirers.

 

 

I'll only ever start worrying if I still have dry wood left in April.... so far the longest I've lasted out to is end of Jan.

[philg]

thats not a bad hit rate set your price and stick to it is that your briquette press philg

Thats the baby:biggrin: The're just starting to sell in quantity now.

[gensetsteve]

6 out of ten now. If it gets short supply again in dec 10 of 10 even with the 15% surcharge.

[samtheman365]

All year round im running at 80% (min) but i think thats because the mrs is so good on the phone....

[farmer_ben]

TBH I very rarely take a call from someone enquiring about wood and them not ordering a load from me. My adverts say a price so I dont get people ringing me up "for a quote"!, i think this is important with advertising as i dont have time to barter on the phone.

[mikey10]

My ads also have the prices on them so normally always get the order, except when people are outside the free delivery area and want a delivery price, but get most of them as well as they are expecting a delivery charge anyway, Mike.

[StephF]

If you get 10 enquiries for firewood on average how many do you win and how many do you loose?

 

Assume these are new customers not repeat business.

 

What % of quotes do you think you should be losing to ensure that you are pricing to the maximum that your market will bear?

 

Currently, i am operating at about 80% capacity every day. But i am only winning 5 out of every 10 quotes.

 

Thoughts please.

 

kwfhomepage

Public are strange, we changed from a 'boxed ' ad to a line ad last year and sales went up, they think the logs may be cheaper? Agree with comment on our web site, they can see price and want to order, also can email which means they avoid the answer phone.

After years of selling firewood, the customer is wising up, and is more educated about buying dry firewood, so they like the chat about how you 'season' it etc, but still the hardcore minority of 'dont care as long as its cheap', thankfully they are getting fewer.

Lost an order last night, £75 for 1.5m3 was too expensive!!! I cant remember the last customer who didnt order once they got prices etc.

[firewood]

All interesting stuff.

 

I tried putting prices in the ads a while back but found that calls dropped off.

 

A customer told me that if price was in ad they would only call if i was cheaper than others that they had called so i was missing the chance to really sell the product over the phone. As sam implies above the ad gets people to call but it is the conversation that sells.

 

Price in the ad or on website also allows competition to price slighty under you from the off. I want to keep other suppliers on the back foot by not giving them that info to easily.

 

Box ad v line ad.......

 

I found that too unless your in a publication that is swamped with other firewood ads.

 

http://www.kinnoirwoodfuel.co.uk

[StephF]

Just noticed you are in the far north! (we are north) Prices are better near cities and further south, which is depressing as I think we pay the same price for fuel/haulage and timber? down south I ordered firewood for my Mum who's just moved, checked out internet prices and had to pay £80m for softwood,(there is no way I could ever ask that roound here.)

Hardwood was around £110 m, and when I saw it, not even well seasoned.