I know that stretch of road very well and can only think of bad luck coming from it.
This poor guy had a terrible experience and I sincerely hope for his rapid recovery.
There are traffic cameras there and it is a 40mph limit that everyone knows about yet loads of people I know get caught there including my aunt getting caught twice! Even she can't explain that one.
There used to be a petrol station next to the pub that is now a Premier Inn. My childhood sweetheart ran off with a lad that worked there and completely broke my heart when I was 18. I guess it was meant to be, as far as I know I think she is still married to him.
Even worse, less than a mile along the road a woman was clubbed to death while out walking her dog. They never did find the killer.
About 100 yards away from this incident is a sandstone tower, looks like a miniature castle and always seems an odd thing for it's location. Some years back a woman somehow crashed her car into it and wrecked it. It's in the 40 limit and a split dual carriageway so it took a bit of doing. The council decided it was too expensive to repair (I think it was the council) and completely demolished it. The locals went mental and made them completely rebuild it, so the miniature (20-30' tall) sandstone castle that is there today is actually about 10 years old.
Amazes me how such a small, very rural area can have so many bad events.
I don't want to detract from the gravity of what took place and very much hope for a speedy recovery. I also hope those that witnessed it weren't too badly affected, not the sort of thing you want to see.