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jrose
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here's my new logo, what do you reckon ? i like your design, didnt notice the hare at first but I think its a really nice touch!

 

The first line "c.a utility" looks good - it's very readable even when reduced in size. On the other hand, the second line "A R B L T D" doesn't look so good. Seems to be a hodgepodge of two typefaces since the "A" and "D" letters are noticeably fatter than the others (possibly hand drawn?) Why not just make ARB LTD more readable like the attached.

ca_utility_arb_ltd.png.983908f8375ae20a2640f6236907070e.png

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The first line "c.a utility" looks good - it's very readable even when reduced in size. On the other hand, the second line "A R B L T D" doesn't look so good. Seems to be a hodgepodge of two typefaces since the "A" and "D" letters are noticeably fatter than the others (possibly hand drawn?) Why not just make ARB LTD more readable like the attached.

 

 

Yeah that does look better thanks

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The lines of the hare and the shading on the tree reminded me of this guy's work 100 years ago : Urânia - José Galisi Filho: The Genius of Josef Lada

 

It does have a cosy feel to it although it'd be interesting to see the same logo 'modernised' - in the sense of losing shading colours and styalising the lines with an italic flow. That's not a criticism - I'd be intrigued to see it and if it came out as I envisage then no foul in having two logos: simple and detailed.

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