Advertising budget...

[Ty Korrigan]

Hello there,

We are trying to decide on how much we should spend on advertising.

A figure of around 5% of turnover is our aim but we are running at 10% at the moment.

Obviously when we attract more clients this figure will drop especially as word of mouth takes effect.

Do any of you chaps know how much you spend as a percentage of turnover?

Regards

Ty

[armchairarborist]

mines approx 5% of turnover at the moment, it works for me so i'll keep paying it.

[Wee Jim]

I pay about £200 a year on advertising and thats all i need to spend. Word of mouth does wonders for advertising!!

[skyhuck]

About 2%.

[benedmonds]

We spend 5- 6% of turnover

[Rupe]

Zero %, and I begrudge that amount!!

[Rupe]

I suppose I pay for business cards, so maybe .01%

[ad15]

5% would be a normal amount to set aside for a large brand- ie snowboards, surf company etc, it is a happy figure that "should" provide you with enough marketing

 

but there are no rules here,,, you can spend as much or as little as you please,, if you're new, you may need to spend more to get new business,, if you've been going years and have a reputation, you may need to spend nothing at all,,

 

re the papers,,, haggle hard,,,