AA Doing enough to promote themsleves to joe bloggs?

[Steve Bullman]

4 minutes ago, K.T.S Tom said:

steve sorry I don't fully understand your point. 

Well the original question was whether or not the AA are doing enough to promote themselves to the public. My point is 1.3 million doesn't leave much advertising budget for the type of advertising that would get them in front of such a wide audience. Also I assume that 1.3 million was turnover, so even if their profit were in the region of £200,000 thats still not many pennies left for the likes of ITV adverts etc.

[K.T.S Tom]

3 minutes ago, Steve Bullman said:

Well the original question was whether or not the AA are doing enough to promote themselves to the public. My point is 1.3 million doesn't leave much advertising budget for the type of advertising that would get them in front of such a wide audience. Also I assume that 1.3 million was turnover, so even if their profit were in the region of £200,000 thats still not many pennies left for the likes of ITV adverts etc.

ah right I'm with you. I never mentioned TV but under stand where you are coming from but £200k could employ 8 members of staff to go out and speak to local authority's and get them to understand they should only be using AAC. If LA only used them then it should spur other arborists to become Arb approved so they can have a look in at contracts which would in turn get the organisation out there and the word spreads.

 

My original point was are the AA doing enough to promote them selves and paul has mention in lesser works probably not due to limited resources.

 

They seem very focused on attracting more arborists to become AAC rather than promoting themselves generally.

[Ian C]

16 minutes ago, K.T.S Tom said:

steve sorry I don't fully understand your point. 

Whats he's saying is 1.3 mil is bugger all when you start TV adverts etc etc its a fairly small amount in the grand scheme of things.

[Steve Bullman]

7 minutes ago, K.T.S Tom said:

They seem very focused on attracting more arborists to become AAC rather than promoting themselves generally.

Of course. More revenue equals more advertising budget

[AA Teccie (Paul)]

5 minutes ago, K.T.S Tom said:

ah right I'm with you. I never mentioned TV but under stand where you are coming from but £200k could employ 8 members of staff to go out and speak to local authority's and get them to understand they should only be using AAC. If LA only used them then it should spur other arborists to become Arb approved so they can have a look in at contracts which would in turn get the organisation out there and the word spreads.

 

My original point was are the AA doing enough to promote them selves and paul has mention in lesser works probably not due to limited resources.

 

They seem very focused on attracting more arborists to become AAC rather than promoting themselves generally.

Hi Tom, £1.3m turn-over but only £47k surplus and the AA's range of activities is much wider than just the ARB Approved Contractor Scheme (which turns over circa £280k = £10k surplus, proportionately, for the scheme.)

 

Whilst I'm open-minded to any / all suggestions how we can better / more effectively market and promote, in my mind there's no getting away from the fact we need to increase critical mass...so, "thank you" for helping with this.

 

Paul  

[AA Teccie (Paul)]

13 minutes ago, Steve Bullman said:

Of course. More revenue equals more advertising budget

Wish I could be more succinct  

Paul 'verbose' Smith

[Steve Bullman]

13 minutes ago, AA Teccie (Paul) said:

Hi Tom, £1.3m turn-over but only £47k surplus and the AA's range of activities is much wider than just the ARB Approved Contractor Scheme (which turns over circa £280k = £10k surplus, proportionately, for the scheme.)

That makes more sense....I did wonder where that 1.3 million figure came from!

[K.T.S Tom]

if I turned over that amount I probably wouldnt be having this chat ?

 

I know you do a fantastic job paul as iv met you a couple of times and you are the main face of things and all ways have a positive answer, if it aggravated me that much I wouldnt continue to be an AAC. 

 

Steve you will know better than most about how visible the AA website is, any thoughts on it?

[Ian C]

I agree, Paul does a great job for the AA but it seems like a one man band in many ways, just wish it was more visible to the wider masses.

[swinny]

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Edited June 26, 2019 by swinny