advertising on yell.com

[chris23a]

I was on yell for years, got very little response from it. I now just have a free listing which gets me the odd job. I wouldn't recommend paid advertising with yell.

[Ruskins Trees]

We work all over the country and Ireland, I find yell.com (golden pages in Ireland) the best method of finding local services (welders/mobile mechanics/red fuel distributors/ hire companies etc).

 

It gives you the local suppliers on a map. The natural listings and paid for ads on google do not deliver the same quality of information.

 

I advertise on it for Tree Moving and occasionally get calls as a result.

[scraggs]

What they forgot to tell you is your £22 will only cover the town (or part of depending how big your town is) that you ask for not the one next to you, ie: I pay for our nearest main town but have to pay extra for any of the smaller local places, they will cost extra per small town, that makes it a very expensive and pretty useless form of advertising in my view, ignore their statistics that they throw at you, page searches does not remotely equate to a sale.

Last year was the last year we will do yell, we used good tracking software on the website and asked callers where they got the number, there were a few hits that came via the yell website, and even less phoned, but of the one's that had visited the website via yell a lot had also visited via google.

I will still have a very small add add in the book until it finishes in the next few years, as we find older people still use it, but the rest of the money they had from us now goes into adwords (which I hate but is a necessary evil) or organic search promotion.

[Alycidon]

Has anyone had any experience advertising on yell.com?

Been offered to be displayed on front page for £22 per month, not sure whether to go for it

 

 

If its anything to do with Yell.com that went bust about a year ago avoid it like the plague. Think it now trades as Hibu.

 

I took out extensive advertising with them some 5 years ago, both in the old Yellow Pages and on line. The promised a lot by way of click throughs and extra calls, they use a different phone number in the adds that automatically clicks through to yours so they know how many incoming calls were made as a direct result of the adds.

 

End of first year I had about 5% of the volume promised, they altered things around and promised vast improvements for year two, things were a few percent better but still way short of promised. I ditched them.

 

A

[hedgesparrow]

my wife when starting dog grooming went with yellow pages. bigest waste of money ever spent did not get one job from it reverse kept getting spurious emails asking to do dogs reply nothing came of it. eother the competion trying to find out what they charged or yellow pages getting there people to send emails to make it look as if it was working.

keep your money and spend it on good name boards outside cliants when working will get more from that than yellow pages