Chris Cardell in Manchester tomorrow

[nailer]

Yea, really interesting. Hard to summarise the whole lot in one arbtalk post but the gist of it was this: get your website found easily for every search term you want. Don't waste time on SEO, go with Adwords. Make sure the website answers everything the customer wants to know. Make it crystal clear that you are their best bet by eliminating any risk they feel in hiring you. Use pictures, video, reviews, awards and celebrity testimonials. Charge as much as possible. Don't entertain any customers looking for cheap prices. Ignore everyone who's gonna waste your time. Use this extra income to pay higher wages to get the best people to help you. Email your customers once a month about anything you want. If they don't like it they can unsubscribe. Don't listen to anyone's advice about business who's not minted. Trying to get Facebook 'likes' and spending all day tweeting to try and find customers is a waste of your time. Don't use stock photos on websites or arty pictures or snazzy graphics. Only write text black on white.

[sloth]

With the exception of seo vs adwords that's all common knowledge, and free, surely?!

[Greg]

With the exception of seo vs adwords that's all common knowledge, and free, surely?!

 

That's exactly what I was thinking. He certainly charged top dollar for that 'info'.

[Steve Bullman]

He did say that was the 'gist' of it. Nicks no fool, if he was happy to pay that price there's no doubt in my mind it was worth it.

[Stephen Blair]

Greg and Sloth, are you guys minted?

 

If you are, I am listening, if not I am going with Nailer, coolest truck on the forum:thumbup1:

[skyhuck]

Yea, really interesting. Hard to summarise the whole lot in one arbtalk post but the gist of it was this: get your website found easily for every search term you want. Don't waste time on SEO, go with Adwords. Make sure the website answers everything the customer wants to know. Make it crystal clear that you are their best bet by eliminating any risk they feel in hiring you. Use pictures, video, reviews, awards and celebrity testimonials. Charge as much as possible. Don't entertain any customers looking for cheap prices. Ignore everyone who's gonna waste your time. Use this extra income to pay higher wages to get the best people to help you. Email your customers once a month about anything you want. If they don't like it they can unsubscribe. Don't listen to anyone's advice about business who's not minted. Trying to get Facebook 'likes' and spending all day tweeting to try and find customers is a waste of your time. Don't use stock photos on websites or arty pictures or snazzy graphics. Only write text black on white.

 

Thats so true

 

Always makes me smile when failed business earnestly offer advice and expect people to listen:001_rolleyes:

[Stephen Blair]

Best advice I ever took was pick your top 5 customers, ditch the rest, and find another 5 the same as the first 5, then repeat, repeat repeat.

 

Apart from that, cash flow is the secret:thumbup1:

[sloth]

Greg and Sloth, are you guys minted?

 

If you are, I am listening, if not I am going with Nailer, coolest truck on the forum:thumbup1:

 

I'll keep shtum then! *insert smiley for running with tail between legs*

[Stephen Blair]

Now if your content, then that's worth listening too:thumbup1

[Steve999]

Anyone else going to Chris Cardell's event in Manchester tomorrow?

Chris Cardell | Spend One Day with Chris Cardell

I thought it was the X Factor guy who won the contest in 2012 and never heard if since, lol