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Chris Cardell in Manchester tomorrow


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Ha! Exactly.

 

I went to his 3-day event in London a few years ago. The stuff I learnt then has paid me back the cost of going many times over. Look at this way, if you could charge more than any other tree firm in your area and still get nearly every quote, would £195 +vat for that information seem pricey?

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I'll let you know how it goes. Best thing he taught me though is that customers only buy on price if you don't give them any good reasons not to. Does that make sense? Took me a while to my head round that but it is so true.

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