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New Name Suggestions for the AA


Yorkshireman
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wonder why they want to change the name

As far as I can see Steve it's the UK&I ISA that want them to change their name to 'The International Arboricultural Association'. I think that the AA in recent years have really started to pull their collective finger out when it comes to offering something to the practical side of the tree industry in this country, & from what little I hear that is only going from strength to strength. No point busting it up when it seems to be close to mending. Too much spiele in the ISA for my liking, I'd rather get on & do it rather than gobbing off about it. Just my take on things obviously.

Nod

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The AA issued a statement recently that I recieved in the post with all the usual newsletters and training course advertising. Seems they are consulting a marketing firm to help increase their exposure to the general public.

 

One of the main points made to the AA by this firm was the fact the majority of the british public aren't familiar with the term "arboricultural". Therefore in an effort to appeal to a greater number of laymen the "arboricultural" bit is to be "looked at".

 

A name is just a name, it would be nice to see an AA representative on the telly instead of the usual forestry or ecology bods when trees make the news.

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