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Firewood quotes failure rate


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If you get 10 enquiries for firewood on average how many do you win and how many do you loose?

 

Assume these are new customers not repeat business.

 

What % of quotes do you think you should be losing to ensure that you are pricing to the maximum that your market will bear?

 

Currently, i am operating at about 80% capacity every day. But i am only winning 5 out of every 10 quotes.

 

Thoughts please.

 

http://www.kinnoirwoodfuel.co.uk

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I really dont worry too much this time of year if they go elsewhere it's normally my price that puts them off. Then later in the season my price seems to be quite acceptable because first time round they had crap delivered and that supplier normally runs out of wood end of November.

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So do you feel that 40% keeps you busy enough or do you feel given your prices that you should be winning more

 

kwfhomepage

 

No, 40% doesn't keep me busy enough. Regulars do tho and I reward their loyalty. The dilema is they newbies can't see the product and that it's dry and nice vs wet rubbish. Going HETAS standard helped but then then they think you charge more for it. From a chinese export massive buying UK public what do you expect; they see £price not Value; the first you pay, the next you get...

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