I also had no money to start up with.
I had been freelancing short stints in Oslo, Norway for almost double pay, to supplement my wage (which was not enough to support my family) however the exchange rates changed and this was no longer a viable option as it had been for 2-3 years previous. So i had to do something.
My strategy was not conventional i guess, only owning a hatchback car i launched a website then improvised, using friends with trailers, local farmers, fires, hiring chippers whatever got the job done really. Priced the jobs to what i could do them for if i had a van and chipper and did them at the weekend (so i still had my freelance wage) most of the jobs i made money on, some i broke even, none cost me money. After a little while somebody i hadn't seen for years came out the woodwork with a tipping trailer and a 4" gravity fed chipper, chipper a bit small but this worked well, used him for a while gave him half the money off the jobs. Now i have a tipping van and seem to of secured use of a small tow behind chipper1-2 days a week under very reasonable terms. Saving up for a deposit for a chipper now. That is my journey, it has been/ is hard working 6/7 days a week all pricing, paper work, organising and maintenance done in the evenings. I think i had a little bit of luck as well, but after being freelance for a long time and being settled in the same area too it appears other arbs are almost falling over themselves to help (I didn't realise i knew so many people but i have always treated my colleagues well). I have lost one freelance client but now having a tipper have gained another.
My youtube channel is OBtrees, I clearly accredit the firms that i am doing freelance work for and don't currently make a big deal out of my firm (but have embedded the vids of my own jobs on my website) treading gently as my bread and butter is freelance still. I guess one day i may stand alone but i am happily mixing my own jobs with freelance work and all seems ok for now.