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Posted
Does anyone know the percentage of houses in the UK that have stoves or open fires? I am just trying to calculate how many potential customers a 9000 circulation may hit.

 

I would have thought that it is an impossible statistic to measure, as most stove owners I know (including myself) dont bother informing the local stazi (council) as doing so is just inviting a knock on the door from a nerd in a high viz jacket asking what you are burning.

It would also depend on location etc...... high percentage of council/social houses and it will be near zero as they wont allow them, but in the more rural/private houses everybody seems to be waking up to wood heat!

As a rule of thumb, leaflet drops bring in ONE job per THOUSAND leaflets!

(thats actual jobs, not enquiries) I would stick to well placed signs and cards in shop windows etc!

Posted
I would have thought that it is an impossible statistic to measure, as most stove owners I know (including myself) dont bother informing the local stazi (council) as doing so is just inviting a knock on the door from a nerd in a high viz jacket asking what you are burning.

It would also depend on location etc...... high percentage of council/social houses and it will be near zero as they wont allow them, but in the more rural/private houses everybody seems to be waking up to wood heat!

As a rule of thumb, leaflet drops bring in ONE job per THOUSAND leaflets!

(thats actual jobs, not enquiries) I would stick to well placed signs and cards in shop windows etc!

 

Ive done the leaflets and had much better response than 0.1%, not had much luck with advertising in stores but just about to go out in village mag with 9000 circulation... suppose time will tell :001_smile:

Posted

In that case it depends on the village.

 

First thing is, do they have gas?

 

How affluent is the area?

 

The two questions above lead to the only two types of customers you will get. Those who want to burn wood, and those who need to burn wood.

 

Those who want to burn wood will be the biggest market, and possibly the most profitable, but also could be the most hassle.

Posted

I am from Cheshire and in a local rag it said that installing log stoves was the most popular home improvement in the area for 2010. Doesn't help you but was interesting read! I am finding that the canals are great for improving business, and i deliver weekly on towpaths:)

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