new truck or van

[Tree monkey 1682]

3 hours ago, Treewolf said:

 

That point is key - the old Defender apparently cost about the same to manufacture as a full-fat Range Rover, however the max price the market would support was £30k for the Defender but £100k for the RR. The margin therefore was huge on one compared to the other, and was the reason for the other factor below.

 

 

This overlooks the fact that JLR no longer no longer wanted to be in the utility vehicle market at all, it is complex, expensive, and the margins are small. From a shareholder perspective it is much better to bang out luxury boxes for posh folk to take their kids to school and that sell for £100k netting you a £70k profit per vehicle.

 

The realignment of the product line up with the old Freelander being replaced by the Discovery, and the old Discovery being replaced by the new Defender completed the transformation of JLR into "just another SUV manufacturer". To me the rot was complete and I lost all interest in the brand. Until they cocked everything up with shocking customer care, inadequate parts supply, and poor managing of a cyber attack the company became far more profitable.

 

Jim Radcliffe and Ineos has more-or-less proved that it is not possible to build a classic Defender in the way that we want (i.e., modern, better, but still very simple and only costing £30k) with the Grenadier. It is a great vehicle and is the spiritual successor to the old Defender, but it is not possible to mass-produce a simple car nor a cheap car that complies with world legislation now. We are trapped in an era of ECUs and software and complexity and consequent high cost.

That's a bit wrong on the last statement, the td5 had ecu 's , sensors, abs ,hdc ,traction control. The basic defender was only 15k in 99, 2000.

 Landrover have lost alot of contracts , with big players  and I do believe that people would have paid for the product, and I did think once we left the eu , we would be following there shit anymore. 

But if Mercedes benz can make a dual range vehicle,  ie the g wagon , I dont see why lr didnt carry on, to be honest  and did the luxury version of the defender. 

And basic for utilities, army,military , aid charities, etc 

I dont know where I stand on new vehicles as no one buys and owns them anymore  all pcp shit 

 

[markieg31]

Munro Vehicles Home https://share.google/pkLAvEdTix5xGkCya

 

 

Although when I first heard about it I was sure they had a combustion engine option.

Edited 1 hour ago by markieg31