Treemeup, THANK YOU for your posts..!
In gardening / horticulture, those 'customers' who are a little more engaged are aware of the 'RHS'. Perhaps the equivalent in the tree world is the FC, maybe this is something we should explore further?
However I think, well it's certainly the case with me, the reason why consumers know about CORGI (Gas Safe) is through 'association', in that every plumbers/gas installerts van you see carries the logo. Society is flooded with those bright oriange triangular stickers on their vehicles and YPs ads. AN equivalent could be to achieve the same, or similar, position with 'ArbAC', but unlike CORGI it would always be voluntary. (I also think the over-riding factor in the domestic sector is 'word-of-mouth' recommendations, understandibly, and provided 'the price is right' the jobs yours...hopefully!)
In relation to your second point 'yes', more particularly since the tie in with CHAS (and hoepfully soon SAFEcontractor), the main gain of 'ArbAC' is in the commercial / LA sector, although not exclusively so. Hopefully, as you say, then filtering down into domestic would be good (just an important point of note here, IF I receive an enquiry about a none 'ArbAC' and whether they are approved I always state the fact they are not does not mean they are not a reputable and competnet business, it just means they haven't joined the voluntary scheme to seek independent accreditation of such!)
We do join forces with HSE, and TReevolution, on their SHADs up and down the country (next one in Southend on 22nd March) to raise client awareness of their responsibilities in enaging competnet arb contractors and what they should look for...and consdering 'ArbACs'. The client groups you mention are all invited along.
However their is still much work to be done here but time and resources are of the essence.
Cheers..
Paul
Cheers..