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Root & Branch, sw tree services and estate management


Root and branch sw
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Work will always get in the way of filming, or filming in the way of work!

 

I'd say the most important factor is to decide who the target audience is - is it for your own benefit as a record of work, is it for discussion amongst those in the game (like on here) to offer comments etc, is it for your website (potential new customers)? Make that decision and edit accordingly.

 

Each of the above would have a different possible approach - if it's for potential customers to see, keep it short & snappy (not an intentional pun!) to grab interest and highlight capability, equipment and service. Maybe some short and simple text narrative - match the terminology to the target audience. Maybe a montage of several different tasks. Think about length - too short doesn't show all you might want to, too long can loose interest. Think about a soundtrack (again, not what YOU like, but that which might best engage your target audience - thrash metal might give the impression of a bit of an adrenaline fuelled, frantic approach... Chainsaw noise, choose carefully, some is good, too much is annoying. Get lots of footage and be savage - leave 80-90% on the cutting room floor, it's really hard to do, but essential! Think about weather conditions, watching a vid of of bright sunny weather in good scenery might be better than dull grey weather.

 

Just a bunch of thoughts.... Hope you might find something useful in there!

 

You might end up spending more time on editing than you did to do the job....

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