New Managing Director joins STIHL GB

Kay Green has today joined STIHL Great Britain as Managing Director, following the retirement of long-standing predecessor Robin Lennie in December 2020.

For the last three years, Kay has been UK and Ireland Country Manager for Hasbro UK Ltd. During her career at Hasbro, she also held a number of senior commercial roles including director level positions in both sales and marketing, and a two-year period as Nordic Country Manager in Copenhagen.

Kay joins a thriving and resilient STIHL GB, with the business recording over a decade of year-on-year growth and a doubling of turnover from £57m in 2008 to £125m in 2020.

Commenting on her new role, Kay said: “I’m delighted to be joining this iconic global brand and to be building on Robin’s tremendous legacy. 2020 was a record year for STIHL GB, despite the global circumstances. The business saw growth across most markets and categories thanks to the support and commitment of the STIHL Approved Dealer network and of course our professional and domestic end-users. I’m very much looking forward to meeting our partners across the industry as soon as the situation allows.

It’s a genuinely exciting time to be taking the helm at STIHL GB. We have a game-changing new range of pro cordless tools launching this year, continued investment in consumer brand-building and plans continuing apace for our sustainable new GB Headquarters in Surrey. 2021 has all the potential to be another landmark year for the brand and our customers.”

Kay is STIHL GB’s first female Managing Director and joins an ever-increasing number of women in senior positions across the global STIHL business. Kay spent her childhood growing up on a farm and is married with two teenage children.