Advertising!!

[J R Williams]

Im in bristol, and have nearly sold out already. Everybody down here has got there loads in before it gets cold i think! our pubs havn't even started there fires up yet so not quite sure how im guna manage to supply them yet!

[farmer_ben]

Jim, I had 1000 glossy postcards made up from printing.com (very highly recommended) and they are working a treat this winter. Everytime i drop a load of firewood off to someone i flyer their neighbours etc i dont go out of my way to drop off flyers, just when its convenient. Also have advert in the local parish rag. And the firewood directory.

 

I've relocated 6 months ago so felt it was important this winter to establish myself quickly and get word out of my firewood business locally to me. Word of mouth is still working very well also. Set a budget for advertising and stick to it (mine was £150 for this winter).

 

Cheers

[farmer_ben]

I also have a facebook group for my firewood, had a couple of customers from it and its free so why not use it!

[Paul Smith]

  farmer_ben said:

I also have a facebook group for my firewood, had a couple of customers from it and its free so why not use it!

 

Not a member of Facebook so I don't know how it works! Is it worth signing up?

[windfall]

unless you are prepared to invest time and money in advertising in your facebook page then i do not believe the results are very impressive.

 

However, if you are prepared to spend some money on advertising to your local market then you will soon seen the results! Basically unless an advert for your company appears on a potential clients screen then they will not know about you.

 

I know also put "find us on facebook" on all my adverts.

 

Windfall Logging | Facebook

[shooterjim]

Is there a way to get your page viewed by all local users?

[windfall]

Yep but you have to pay.

 

Once your page is set up you can make an advert, its dead easy to do, first you need to assign a credit card to your facebook account, they automatically take payment weekly or every two days depending on how much money your spending.

 

Then as part of the advert you get to choose your demographics or who your advert is seen by. I can select Isle of Man and my advert is only seen my manx residents, i can also choose over 20 years old and lots more.

 

For other retailers its even better, if you sell tennis rackets then you can only advertise to those users who have tennis as a hobby! It really is a superb advertising tool.

 

You can set an adervtising budget for the whole campaign of say $50 then you can set the amount your willing to pay for every person who clicks on your advert say $1 (its all in USD), but you dont really pay $1 per click there is some kind of auction in the code so if someone only said they will pay a max of 50cents then you win and the ad is displayed for a cost of 51 cents.

 

Or you can set a maximum spend per day, say $20, then once your $20 is gone then the ad is not displayed.

[Marko]

Do a search for a "local firewood supplier" in your area. Whatever directory, business listing service, yell etc that comes top is the place to advertise!

[shooterjim]

Things are looking up! Had a call tonight for 2 bulk bags! Local shop adverts. Also dropped off 100 small bags at local garden centre. Advert is in papers on Thursday so hopefully sales will follow!!

[shooterjim]

Free website set up! Have a look and do one yourselves! Took half an hour tops. Need to sort some different pics but at least im on there. ashpaddockfirewood.co.uk

Also got my facebook page setup.

James Ellis