Hello all, forgive me for picking up an old dead topic, but I just signed up and I've been trauling through topics for a few days giggling at all the funnies, and this one really made me think I need my head seeing to!
I too only started up this winter (good winter to start!). I started selling logs etc as an offshoot of my oak framing business. Sadly no big start up fund, in fact litterally no money. I borrowed £1500 for advertising and website, bought a few tote bags and borrowed a few grand more for pre processed stock. I've litterally been run off my feet! Anyway back to topic...
I run a stripy multicoloured old smiley face transit (lwb van body) and a Chevy 1500 ck 6.5 td pick up (which will pull a little bit more than a Landy in front of an ifor LM186 - 7.8t is record so far - off road of course officer!). Both of these vehicles never cease to amuse my customers and really stand out compared to the white cabstar the other chap in my area uses (no offense to cabstar owners - clearly a much more practical option). Anyway, while I appreciate looking smart and professional is important (works for eddie stobart!), its your relationship with the customer that really counts I think, especially if they want to know how much a level load in a navara is, in cubic millimetres!
I don't have any money to put into my business but I've picked up dozens of customers simply because I answer the phone, I turn up and my stuff really burns. I only sell kiln dried hardwood, and I always stack for the customer (I've even been taught how to stack "properly" by one guy who wants it done to the standard his old dead dad would be happy with:confused1:), and I usually get invited in for a cuppa after! I'm charging more than double the average I've seen on here but most of that is transport costs in getting my stock (I'll be producing my own this summer!)
The point is, as one of my best customers said "you are a wood experience!"
Its always about the service first I think. Your brand is not your logo, or your truck, its you and the service you provide.
There, thats my first post over and done with, I promise not to be such a wind-bag any more!
Regards,
Scamp.