It’s been an incredibly busy and exciting 15 months since the formation of the wholly owned UK subsidiary of FSI Stump Cutters. The establishment and subsequent strengthening of a nationwide dealer partner network and the introduction of the higher horsepower FSI B31-980 are two of many significant developments – the latest of which is the announcement that Sales Director Lee Hatton has officially become a shareholder of FSI Stump Cutters UK Ltd.
Lee has been a major part of the success of FSI in the UK and Irish stump grinding markets throughout 2024. Coming from a background as an area sales manager, this hands-on experience and sales know-how has created strong foundations for Lee to support both new and highly experienced dealers across FSI’s UK partner network. He has become the port of call for new and prospective customers across the country, reaffirming the belief that owners and operators value interaction with FSI directly, as well as with their local FSI partner – resulting in increased sales and market share.
Engaging with end-users is something FSI as a manufacturer have always prioritised and is why, together with Lee, members of the Danish team have been present at all major UK shows and events. This not only demonstrates FSI’s commitment to the UK but provides a platform for end-user feedback and requests which are helping to shape future developments across the Engine, Hydraulic and Tractor-mounted range. This is something that is set to continue with FSI retaining a strong presence, in both staff and equipment, at The Arb Show this May.
“Lee has worked with us since the establishment of FSI UK and has not only shown impressive results in cooperation with our FSI Partner network, but also that he shares the values of FSI – especially his willingness to go the extra mile for both our customers and our dealers” comments FSI Stump Cutters Managing Director Kim Schmidt. “At FSI we’re in it for the long run, making sure we take the right decisions from day one. Making Lee a shareholder feels like the right decision to ensure progress and long-term stability in our UK subsidiary as we continue to grow.
Looking ahead, we’re in a stronger position than ever to delivering unmatched service and reliable stump grinding solutions for years to come."
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