FSI embark on new chapter in the UK

FSI Stump Cutters, leading manufacturer of high-quality stump grinders, are pleased to announce a strategic expansion in the UK market with the establishment of FSI Stump Cutters UK Ltd – a wholly owned subsidiary of the Danish manufacturing company. The move signifies FSI’s commitment to strengthening their market position and providing a more streamlined, localised service to meet the requirements of end users. 

A prominent name in the UK arb industry for over a decade, FSI are widely recognised for their high-quality, reliable range of stump grinders – especially the popular collection of handlebar stump grinders which set the industry standard for processing efficiency and have therefore been market leading in their category for many years.  The strategic decision taken to work directly with carefully selected distribution partners facilitates new growth opportunities, streamlined communication between the UK and head office and enhanced support, training and development for those providing sales and support to operators old and new. 

A key component of the new distribution strategy is the introduction of Lee Hatton, who brings a wealth of arboriculture, groundcare and agricultural knowledge and experience to his new role of Sales Director for FSI Stump Cutters UK. Lee is a passionate and dedicated sales professional having spent the last six years with leading machinery dealers Lister Wilder and is committed to building and supporting the new network of FSI partners around the country. 

On his new role, Lee commented "My passion for the industry, coupled with my extensive experience in machinery sales will drive our efforts to provide top-notch service. I look forward to working closely with our valued partners, providing them with technical and practical support where required, to ensure that FSI remains the preferred choice for stump cutting solutions."  

FSI Stump Cutters Managing Director Kim Schmidt adds, “We are thrilled to deepen our roots in the UK with this new subsidiary and are delighted to welcome Lee on board to help us achieve that. Our commitment has always been to provide exceptional quality and service. By establishing a closer connection with local partners, we aim to elevate the level of support and expertise available to owners and operators throughout the UK and reinforce our position as a leader in the arboriculture industry.”

Further details on the new nationwide network of distribution partners will be announced over the coming weeks.