Först Announce New Dealership Agreement With Spectrum Plant

Först, Europe’s leading wood chipper manufacturer, are delighted to announce a new dealership agreement with Spectrum Plant.  Spectrum Plant, already well known and highly regarded within the arboricultural industry in the north of England, will join the Först family as the official dealer for both sales and service, in Cumbria, Lancashire, Greater Manchester, Merseyside and the Isle of Man.

Incorporating a handful of dealer partners in strategic locations, into their otherwise direct selling model, is a relatively new direction for Först.  Historically, the company has sold direct to their customers across the UK in order to maintain the very highest level of customer service.  However, following a successful partnership with ILH Groundcare Machinery in Scotland, Först recognised the benefits to customers in areas of significant distance from their head office in Andover, of having a local and arb focused dealer.

Först, never wanting to compromise on their high level of customer service, for which they have become well known, have been very careful to choose the right dealer partners.  By selecting highly focused, specialist arb dealers, rather than general machinery dealers, Först have been able to ensure their customers benefit from the same specialist arb knowledge and customer care that they would receive if they came directly to Först.

Först Assist remains available to all customers, no matter where they’re located, and will still be the first port of call for all technical enquiries.  However, where hands on technical support is required in the north of England, these enquiries will be passed on to the relevant Först approved dealer.

Spectrum, will be offering full sales, service and parts support to customers within their region and are conveniently based in Warrington. Spectrum Plant joins existing dealers Pro-Arb Machinery, in York, who cover Northumberland, Tyne and Wear, Durham and Yorkshire and ILH in Scotland, which will ensure that the whole of the northern part of the UK is covered.

Doug Ghinn, Director at Först commented:

“The decision to bring a focused, local service to the North of England is a strategic move for us. Först is founded on delivering exceptional customer service and we constantly monitor customer satisfaction. This move to appoint dedicated and arb focused dealers in the North of England is absolutely the right decision for us to ensure we are able to deliver the Först standard across the whole of the UK as the product range and volume of machines in the market grows. Following the successful appointment of ILH Groundcare and more recently Pro-Arb Machinery, we were looking for another dealer to cover the North West.  Upon the first visit to Spectrum Plant’s depot we were immediately struck by how knowledgeable, professional and customer centric the team were, all the attributes we look for in a successful partnership.  They’ve worked in the arb industry for over 14 years and are perfectly equipped to look after our customers to the high standards we require and we very much look forward to working with them.”

Mark Schaefer, Managing Director of Spectrum Plant commented:

“As a dealership, Spectrum want to work with the best in the business.  Först offer high performance, high quality woodchippers with unrivalled customer support and a brand that has seen them grow to be the largest UK/European producer of woodchippers within 10 years of starting.  The reason we’ve decided to partner with them is because the passion for what they do and desire to offer the highest quality of service to their customers is clear and matches our own company values.  We’ve worked in the Arb industry selling woodchippers for many years and we’re hugely excited to now be working with the market leaders.”

Jamie Sellers, Managing Director at Pro-Arb Machinery commented:

“We joined the Först fold last year and have never looked back.  Först woodchippers are highly sought after and the support we’ve had from the company has been superb.  We welcome the news that Spectrum Plant will be covering the North West and together we look forward to strengthening the Först offering in the North.”