Jump to content

Log in or register to remove this advert

I now like Landys


Stephen Blair
 Share

Recommended Posts

One thing which must not be forgotten in all this talk of it not mattering whether Land Rover geeks would buy them 'because they don't buy new, they buy them second hand', is that one of LR's [and the Defender in particular] strongest selling points is residual value.

If no one will want to buy one of these things second hand in the way we do now, that will hit the residuals and there goes one of the strongest arguments for paying over the odds for a new car with Land Rover badge.

A Defender is a good investment for a business, they have a strong asset value even after writing down. A Freelander on the other hand, far less so. Other 4x4 or work vehicles, even less.

So while in the short term it makes sense to target the new car buyers, in the medium to long term the second & third owners need taking into consideration. There is a strong demand for used Defenders as proper working vehicles. This keeps prices for 3 year old vehicles ridiculously high. Personally I can't see anything which is designed to steal sales from Wranglers and Vitaras having anything like that demand. And that's when LR will suffer. They will wipe out the HUGE market for their product further down the line, and that will certainly affect sales of new vehicles.

The other issue with targetting 'lifestyle' purchasers is they are hideously faddy. What's cool one minute will be a horrible faux pas the next. Can you see anything like this staying in fashion for 60 years...? I certainly can't...

 

As a replacement for the vehicle on which one of the strongest brands in the world was built it gets a MASSIVE thumbs down from me I'm afraid....

Link to comment
Share on other sites

Log in or register to remove this advert

  • Replies 87
  • Created
  • Last Reply

Top Posters In This Topic

steve. i never thought i'd see you on highsobiety...

 

2. the "surfer" edition.... it's just got a board on the roof.

 

3.. for all the pessimists,, as long as there's no elbow room, your left leg gets in the way of the hand brake and you can't lean the seat back i guess you'll be happy... :-)

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
 Share


  •  

  • Featured Adverts

About

Arbtalk.co.uk is a hub for the arboriculture industry in the UK.  
If you're just starting out and you need business, equipment, tech or training support you're in the right place.  If you've done it, made it, got a van load of oily t-shirts and have decided to give something back by sharing your knowledge or wisdom,  then you're welcome too.
If you would like to contribute to making this industry more effective and safe then welcome.
Just like a living tree, it'll always be a work in progress.
Please have a look around, sign up, share and contribute the best you have.

See you inside.

The Arbtalk Team

Follow us

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.