Website names

[Orchard]

Does it matter what your internet site domain is? Example if you are a tree surgeon in Glasgow and your website was treesurgeonglasgow.co.uk would it rate better and be higher up the google listing than say greenstreesurgery.co.uk or does it not work like that?

(Websites examples were just off the top of my head I don't mean to offend anyone if this is your website)

[ReubenHayes]

Search Engine Optimisations (SEO's), like Google will work off two areas. The first will be through the meta tags which are attached to each page. The second is the relevance to the search and this can use the website title.

 

To be honest you will get pulled this way and that way over website titles. Some marketing will say its important to have a clean title which states what you do. Others say as long as you have a good meta tag and background information, then the search engines will still find you. Just think does Tesco site say cheap supermarket in the web title? (for an example).

 

In both cases, it takes a long time to get your web site pushed up to the first page.

 

Personally, I would say find a title that is catchy to you and your company. Find a good website where you can attach meta tags (if you are doing it yourself). Go to Google, Bing etc and type in webmaster. They will then guide you through the process of verifying your site with them. They will then crawl through the site and pick out relevant information that they will use for the searches.

 

If you give the site to someone else to do, check the other pages they have done and how good they are. Google their work field and see where these companies come. Remember cheap may not get your business noticed and it'll just be dead money if it doesn't bring in new customers. A good website and design team will pay off in the end, although it is still only one part of the marketing strategy!

[Orchard]

Sounds bloody complicated. :-)

[ReubenHayes]

Not really, just choose your own path and run with it!

 

My sites are no way good enough yet. Its the next task for me! so I know all about it. Trust me everyone has the same issues. All I can say is think about where you want to go with your business (its no point having tree care in the title, if you decide flower arranging is where you want to go). Then choose a name that isn't that long, again you don't want to burden your clients with a long email address (that's the mistake I have made).

 

Apart from that just sound it out before you buy with other people, then buy it. Most web companies now have a set of free templates or ones you can buy. Use them till its established then get someone in to do it properly.

[truncator]

Google has gone away from literal domain names "treesurgeonglasgow.co.uk" and now supports (ranks better) more brand set up "orchardtreeservices.co.uk" (I've used your Arbtalk handle).

 

You can then put on your website your in Glasgow and you should rank high. That said there is not much competition so you should rank highly anyway.

 

Google local

https://www.google.com/local/add/businessCenter

 

Is where it's at for you. You just want people near you not londoners asking for quotes.

make sure you have your 'Local' listing sorted.

 

there is shed loads of other things but this is a good start!

Edited November 18, 2014 by truncator

[morten]

Search Engine Optimisations (SEO's), like Google will work off two areas. The first will be through the meta tags which are attached to each page. The second is the relevance to the search and this can use the website title.

 

To be honest you will get pulled this way and that way over website titles. Some marketing will say its important to have a clean title which states what you do. Others say as long as you have a good meta tag and background information, then the search engines will still find you. Just think does Tesco site say cheap supermarket in the web title? (for an example).

 

In both cases, it takes a long time to get your web site pushed up to the first page.

 

Personally, I would say find a title that is catchy to you and your company. Find a good website where you can attach meta tags (if you are doing it yourself). Go to Google, Bing etc and type in webmaster. They will then guide you through the process of verifying your site with them. They will then crawl through the site and pick out relevant information that they will use for the searches.

 

If you give the site to someone else to do, check the other pages they have done and how good they are. Google their work field and see where these companies come. Remember cheap may not get your business noticed and it'll just be dead money if it doesn't bring in new customers. A good website and design team will pay off in the end, although it is still only one part of the marketing strategy!

 

To my knowledge, the Meta tags (hidden HTML code within each page) are NOT considered any more by Google's search engines for page ranking, as they were frequently misused (porn etc). Meta tags, however, ARE used for presenting in the search results.

 

The places where Google will look for search terms are (in prioritised order):

1. The host name. e.g. http://treesurguryglasgow.co.uk will match "glasgow" as a search term
   
2. The URL path. E.g. http://mytreesurgery.co.uk/area/glasgow (will match glasgow as a search term)
   
3. The page title (what appears in the tab/window title). Appears in the <title> tag.
   
4. Page headings (headlines in the page). Appears in <h1>, <h2>, ... tags
   
5. Remaining page text
   

 

Your ranking will also be improved based on how often people click on your page when it appears in a Google search, and how many (credible) links from other sites are found to your site, and how high ranking those other sites are.

 

Read Google's SEO starter guide for more info: http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

Edited November 18, 2014 by morten